AI · NASDAQ: ALF
Alfi, Inc.
Co-Founder & Creative / Brand Director
2016 – 2023
Owned the complete brand of an AI computer-vision platform — logo, web, investor story — from concept through a $50M NASDAQ IPO. Fortune (×3) and USA Today recognition.
Miami Beach · Est. in fashion, fluent in technology
Rachael Pereira
Brand Architect
Twenty years shaping the identity, story, and market presence of ventures across fashion, technology, sustainability, and retail — from Ralph Lauren shoe lines to a NASDAQ-listed AI platform.
Scroll
Ralph LaurenFortune ×3NASDAQ: ALFUSA TodayBASFDanimer ScientificFront RowLemmiFantastic OceansThe House of MiamiCollision TorontoRalph LaurenFortune ×3NASDAQ: ALFUSA TodayBASFDanimer ScientificFront RowLemmiFantastic OceansThe House of MiamiCollision Toronto
About
A dyslexic innovator with a different looking glass on the world.
Rachael Pereira is a founder, brand architect, and communications executive whose career runs from boutique clothing stores in St. Thomas and Barbados to the NASDAQ bell. Trained in fashion design (Bauder College, Atlanta), she has spent two decades translating complex ventures — AI platforms, telecoms, sustainable-materials science — into brands people believe in.
As co-founder and creative director of Alfi, Inc. she owned the complete identity of an AI computer-vision platform from first sketch through a $50M NASDAQ IPO. She designed the Talia Tarrah dancing-shoe line for Ralph Lauren, produced complete garment lines for Front Row Uniforms and Lemmi of Germany, and wrote and designed Fortune magazine features for Danimer Scientific and BASF.
Her dyslexia isn't a footnote — it's the engine. It is the reason her work looks like nobody else's.
20+
years in brand & design
$1B+
raised across portfolio ventures
10+
countries launched into
3×
featured in Fortune
Selected Work
From atelier to IPO — a portfolio without a lane.
Fashion · Studio
The House of Miami
Founder & Creative Strategist
2002 – Present
A creative studio for fashion, technology and sustainability clients — including the Talia Tarrah dancing-shoe line designed for Ralph Lauren and a product line for Joanna Vergara's Las Vegas Magic Show.
Manufacturing · Caribbean
Front Row Uniforms
Product Line Producer & Creative Director
2010 – 2016
Produced the full product line for the Western Hemisphere's leading uniform manufacturer — founded in Trinidad in 1975 — and choreographed and published two complete uniform catalogs.
Portfolio · 12+ ventures
Alton Consulting Group
Co-Founder & Brand / Communications Director
2010 – Present
Brand identity, corporate messaging and investor storytelling across a portfolio of turnaround and growth ventures spanning AI, telecom, healthcare and manufacturing.
Sustainability · NYSE: DNMR
Danimer Scientific & BASF
Brand Consultant & Published Contributor
2013 – 2016
Wrote and designed a Fortune magazine feature merging sustainability with story, while the company grew sales 200% and drew a $250M acquisition offer.
Retail · Three markets
Boutique Retail
Founder, Owner & Operator
St. Thomas · Barbados · Miami
Founded and ran boutique clothing stores across the Caribbean and Miami — site selection, buildout, merchandising, and the in-store experience, curated market by market.
Press & Portfolio
In print, on the floor, and on the water.
Fortune ads written and designed in-house. Catalogs produced from thread to press. Product lines for Joanna Vergara and Lemmi of Germany, the Talia Tarrah shoe line for Ralph Lauren — and a boat for the ocean.
Fortune Magazine
MHG — “Replacing Plastics”
Full-page Fortune ad written and designed by Rachael for MHG (later Danimer Scientific), run in 2013, 2014 and 2015 editions.
Joanna Vergara · Las Vegas
Vergara Look Book
One-page look book for the Joanna Vergara product line, designed and launched for the Magic Show, Las Vegas.
Front Row Uniforms
Uniform Catalog
From the complete uniform catalogs Rachael produced and choreographed for the Western Hemisphere's leading uniform manufacturer.
Front Row Uniforms
Front Row Pro, Nicaragua
The Front Row Pro production line in Nicaragua.
Front Row Uniforms
Second Factory, Managua
Front Row's second manufacturing facility coming online.
Front Row Uniforms
Magic Sourcing
Front Row at the Magic Sourcing trade show.
Fantastic Oceans
The 24′ Nautico
A 24-foot Nautico donated to Fantastic Oceans in support of its marine-preservation education programs.
Advocacy · Since 2005
Fantastic Oceans
Rachael founded Fantastic Oceans to fight plastic pollution and to teach children conscious consumptionthrough creative programs. She wrote and designed a Fortune magazine centerfold for the cause and sponsored a journey retracing Marco Polo's route from Italy — exposing the reach of plastic pollution across borders and beyond corporate narratives.
“The ocean doesn't need our sympathy. It needs our choices — one conscious purchase, one child taught to see, one habit at a time.”
The Journal
Essays, folklore & field notes.
Every new essay is published to the site's RSS feed and distributed automatically to X and Facebook — and, for visual stories, Instagram.
La Dolce Vita
Two little Italians run this maison.
Rachael calls animals her little children — angels sent to keep us happy — and none more so than her two toy poodles, found in Italy and brought home to Miami Beach. Each carries a separate champion bloodline; both carry the household.
Fendi Lucritizia Florentino Coco
The apricot. Named for two fashion houses and a Florentine mood, Fendi accepts sunglasses, bows, and compliments as her birthright — resident muse and toughest critic at the studio.
Cristo Maximus Lou Anzo de Medici
The black. A name with a Medici flourish and a temperament to match — solemn, watchful, and utterly convinced that every stick in Miami Beach is his by decree.
